Kizito, Mathew Kakungulu

The effect of branding on customer loyalty : a case study of Ugan da Breweries Limited / M. K. Kizito - Kampala, 2005 - viii, 36p : ill. ; 30 cm.

Dissertation (B.Com., Ext.) - Makerere University, 2005

Includes bibliographical references (p.35-36)


Customer loyalty Consumer behaviour

658.8342