Kizito, Mathew Kakungulu
The effect of branding on customer loyalty : a case study of Ugan da Breweries Limited /
M. K. Kizito
- Kampala, 2005
- viii, 36p : ill. ; 30 cm.
Dissertation (B.Com., Ext.) - Makerere University, 2005
Includes bibliographical references (p.35-36)
Customer loyalty Consumer behaviour
658.8342