Mayanja, Jamiah

Relationship marketing and customer satisfaction in selected small s cale manufacturing enterprises in Uganda / Mayanja Jamiah - Kampala : Makerere University , 2004 - xii, 59p. : ill. ; 30 cm.

Thesis (M.Sc., Marketing) - Makerere University, 2004

Includes bibliographical references (p.53-59-)


Relationship marketing
Consumer satisfaction

U 658. 812 MAY