Alderson, Wroe. <br/><br/>
Marketing behavior and executive action :    a functionalist approac h to marketing theory /  
Wroe Alderson. 
 - Illinois :    Richard D.Irwing,    1957 
 - viii,487 p. ;    23 cm. 
<br/><br/>Includes bibliogrqphical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ALD