TY  - BOOK
AU  - Olugu, William Okoyamuceku G.
TI  - The relationship between advertising, sales promotion and  the devel opment of  customers  deposits in commercial banks: a  case study o f the Co-operative bank Ltd. for the period 1992 - 1995 
U1  - 658.82 
PY  - 2001///
KW  - Advertising
KW  - Banks and banking
KW  - Co-operative bank
KW  - Customer services
KW  - Sales promotion
N1  - Unpublished thesis (MBA) - Makerere University, 2001; Includes  bibliographical references (p.78-83)
ER  -