The relationship between advertising, sales promotion and the devel opment of customers deposits in commercial banks : a case study o f the Co-operative bank Ltd. for the period 1992 - 1995 - Olugu, William Okoyamuceku G. (2001)
Unpublished thesis (MBA) - Makerere University, 2001
Includes bibliographical references (p.78-83)
Keywords: Advertising -- Banks and banking; Co-operative bank -- Customer services; Sales promotion