TY  - BOOK
AU  -  Grossberg,Lawrence
AU  -  Wartella,Ellen
AU  -  Whitney,D.Charles
TI  -  Mediamaking : :  mass media in a popular culture / 
SN  -  0761911766 (acidfree paper)
U1  -  302.23 
PY  - 1998///
CY  -  Thousand Oaks, Calif. : 
PB  -  Sage Publications, 
KW  -  Mass media and culture
KW  -  Mass media
KW  -  Social aspects
N1  -  Includes bibliographical references (p. 409-421) and index;  Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpret ation of meaning -- Ideology -- Producing identities -- Consuming the m edia -- Media and behavior -- Debates over media effects -- Media and p olitics -- The media and the public -- Normative theories of the media -- Media globalization
ER  -