Grossberg, Lawrence <br/><br/>
Mediamaking :    mass media in a popular culture /  
Lawrence Gross berg, Ellen Wartella, D. Charles Whitney. 
 - Thousand Oaks, Calif. :    Sage Publications,    c1998. 
 - xviii, 442 p. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. 409-421) and index. 
<br/><br/>Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpret ation of meaning -- Ideology -- Producing identities -- Consuming the m edia -- Media and behavior -- Debates over media effects -- Media and p olitics -- The media and the public -- Normative theories of the media -- Media globalization. 
<br/><br/><label>ISBN: </label>0761911766 (acidfree paper) 0761911774 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>98-008875 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media and culture.<br/> Mass media -- Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23