Middleton, Victor T.C. <br/><br/>
Marketing in Travel and Tourism / 
Victor T.C. Middleton with Jack ie Clarke 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2001 
 - xxii, 487 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0750644710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist Trade--Marketing<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.4791