Smith, P. R. <br/><br/>
Marketing communications :    an integrated approach /  
P. R. Smit h and Jonathan Taylor. 
 - 4th ed. 
 - London :    Kogan Page,    2004. 
 - xvi, 696 p. :    ill., (some col.) ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749442654 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8