Ntale, Peter Dithan. <br/><br/>
Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda /  
by Ntale Peter Di than. 
 - Kampala,    2012. 
 - ix, 67 p. :    ill. ;    30 cm. 
<br/><br/>Unpublished thesis (MSc. Marketing) - Makerere University, 2012. 
<br/><br/>Includes bibliographical references (p. 63-67). 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Relationship marketing.<br/> Customer loyalty
<br/><br/><label>Dewey Class. No.: </label>658.812