Health and the media : principles and practices for health promot ion /
Garry Egger, Robert J. Donovan, Ross Spark.
- Sydney ; New York : McGraw-Hill Book Co., c1993.
- xiv, 190 p. : ill., ports. ; 24 cm.
Includes bibliographical references (p. 175-184) and index.
9780074700006 0074700006
Health Promotion -- methods. Advertising as Topic Mass media.