TY  - BOOK
AU  -  Alderson,Wroe
TI  -  Marketing behavior and executive action : :  a functionalist approac h to marketing theory / 
U1  -  658.8 ALD 
PY  - 1957///
CY  -  Illinois : 
PB  -  Richard D.Irwing, 
KW  -  Marketing
N1  -  Includes bibliogrqphical references
ER  -