TY  - BOOK
AU  - Kavanagh, Dennis.
TI  - Election campaigning: the new marketing of politics 
SN  - 0631198113 (pbk. : acidfree paper)
U1  - 324.7094 KAV 
PY  - 1995///
CY  - Oxford, England
PB  - Blackwell
KW  - Political campaigns
KW  - Great Britain
KW  - Communication in politics
KW  - Advertising, Political
N1  - Includes bibliographical references (p. [254]-263) and index
ER  -