TY  - BOOK
AU  -  Mwebaza,Edith
TI  -  An analysis of the application of the marketing concept to the newsp aper marketing in Uganda: :  a case study of  New Vision/ 
U1  -  658.81 
PY  - 1996///
CY  -  Kampala: 
PB  -  Makerere University, 
KW  -  Newspapers
KW  -  Marketing
N1  -  Dissertation (MBA) - Makerere University, 1996;  Includes bibliographical references (p.91-94)
ER  -