Mwebaza, Edith. <br/><br/>
An analysis of the application of the marketing concept to the newsp aper marketing in Uganda:    a case study of  New Vision/  
Edith Mweb aza. 
 - Kampala:    Makerere University,    1996. 
 - xiv, 94 p.:    ill.;    30 cm. 
<br/><br/>Dissertation (MBA) - Makerere University, 1996. 
<br/><br/>Includes bibliographical references (p.91-94) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Newspapers -- Marketing
<br/><br/><label>Dewey Class. No.: </label>658.81