TY  - BOOK
AU  -  Birungi,Christine
TI  -  Purchase influencers, service usage and customer value in the mobile telecommunications industry : :  a case of Makerere University Bussine ss School subscribers / 
U1  -  384   23
PY  - 2017///
CY  -  Kampala, 
KW  -  Telecommunication
KW  -  Customer services
N1  -  Unpublished thesis (MBA)- Makerere University, 2017;  Includes bibliographical references (p. 58-67)
ER  -