Birungi, Christine. Purchase influencers, service usage and customer value in the mobile telecommunications industry : a case of Makerere University Bussine ss School subscribers / Christine Birungi. - Kampala, 2017. - xi : 67p ; 30 cm. Unpublished thesis (MBA)- Makerere University, 2017 Includes bibliographical references (p. 58-67) Subjects--Topical Terms: Telecommunication -- Customer services. Dewey Class. No.: 384