Birungi, Christine.

Purchase influencers, service usage and customer value in the mobile telecommunications industry : a case of Makerere University Bussine ss School subscribers / Christine Birungi. - Kampala, 2017. - xi : 67p ; 30 cm.

Unpublished thesis (MBA)- Makerere University, 2017

Includes bibliographical references (p. 58-67)


Telecommunication -- Customer services.

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