Marketing information products : a case study of the New Vision P rinting and Publishing Corporation /
by Allan Mukasa Nfamba.
- Kampala : Makerere University, 2006.
- xiv, 60 p. : ill. ; 28 cm.
Dissertation (BLIS) -- Makerere University, 2006.
Includes bibliographical references (p. 58-60.)
Libraries -- Public relations -- Uganda. Information services -- Marketing.-- Uganda Information services -- Public relations -- Uganda. Marketing research.