Nfamba, Allan Mukasa.

Marketing information products : a case study of the New Vision P rinting and Publishing Corporation / by Allan Mukasa Nfamba. - Kampala : Makerere University, 2006. - xiv, 60 p. : ill. ; 28 cm.

Dissertation (BLIS) -- Makerere University, 2006.

Includes bibliographical references (p. 58-60.)


Libraries -- Public relations -- Uganda.
Information services -- Marketing.-- Uganda
Information services -- Public relations -- Uganda.
Marketing research.

U 021.7 NFA