Relationship marketing and customer loyalty in the service industry : a case of selected consultancy firms /
Baluka Sylvia Angubua.
- Kampala, 2006.
- xi, 55 p. : ill. ; 30cm.
Thesis ( MBA) - Makerere University, 2006
Includes bibliographical references (p.42-46)
Service industries -- Marketing. Consulting firms -- Uganda.