Backer, Thomas E. <br/><br/>
Designing health communication campaigns :  what works? / 
Thoma s E. Backer, Everett M. Rogers, Pradeep Sopory. 
 - Newbury Park :  Sage,  1992. 
 - xv, 181 p. ;  21 cm. 
<br/><br/>Includes bibliographical references (p.177-179). 
<br/><br/><label>ISBN: </label>0803943326 (pbk) :  GBP 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health educaiton.<br/>Communication in medicine.
<br/><br/><label>Dewey Class. No.: </label>362.1014