TY  - BOOK
AU  -  Ekol,Geoffrey Sammy
TI  -  The impact of advertising on book sales in Kampala : :  a case study of Mukono, Uganda and Makerere University bookshops / 
U1  -  381.45002 
PY  - 1998///
CY  -  Kampala, 
KW  -  Advertising
KW  -  Books
KW  -  Uganda
KW  -  Booksellers and Bookselling
N1  -  Dissertation (BLIS) - Makerere University, 1998;  Includes bibliographical references (p.67-68)
ER  -