The impact of advertising on book sales in Kampala : a case study of Mukono, Uganda and Makerere University bookshops - Ekol, Geoffrey Sammy (Kampala, 1998)
Dissertation (BLIS) - Makerere University, 1998
Includes bibliographical references (p.67-68)
Keywords: Advertising -- Books -- Uganda; Booksellers and Bookselling -- Uganda