Marketing of health informaton materials : a case study of Africa na Medical Research Foundation (AMREF) Bookshop, Nairobi, Kenya - Wanjala, Michael John Paul (Kampala : Makerere University, 2006)
Dissertation (BLIS) - Makerere University, 2006
Includes bibliographical references (p.35-6).
Keywords: Africana Medical Research Foundation (AMREF) Bookshop -- Marketing; Marketing -- Health information materials