TY - BOOK AU - O'Connor,John AU - Galvin,Eamonn AU - Evans,Martin TI - Electronic marketing : : theory and practice for the twenty-first c entury / SN - 0273684760 U1 - 658.8002854678 PY - 2004/// CY - Essex : PB - Pearson education, KW - Internet marketing N1 - Includes bibliographical references and index ER -