O'Connor, John,    1960- <br/><br/>
Electronic marketing :    theory and practice for the twenty-first c entury /  
John O'Connor, Eamonn Galvin and Martin Evans 
 - Essex :    Pearson education,    2004 
 - xii, 440 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273684760 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.8002854678