McKee, Niell. <br/><br/>
Social moblization and social marketing in developing communities :    lessons for communicators /  
Niell McKee. 
 - Malaysia :    Southbound,    c1992. 
 - 208 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9839054015 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Social marketing.<br/> Public health -- Developing countries.<br/> Social change.<br/> Health education -- Marketing -- Social aspects.
<br/><br/><label>Dewey Class. No.: </label>362.1042