McQuail, Denis. <br/><br/>
Audience analysis /  
Denis McQuail. 
 - Thousand Oaks, Calif. :    Sage Publications,    c1997. 
 - x, 166 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. 151-161) and index. 
<br/><br/><label>ISBN: </label>0761910018 (cloth : acidfree paper) 0761910026 (pbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media -- Audiences.
<br/><br/><label>Dewey Class. No.: </label>302.23 MCQU