Amarchand, D. <br/><br/>
An introduction to marketing  / 
by D. Amarchand and B. Varadharaj an. 
 - 5th ed. 
 - New Delhi :  ikas ,  1983 
 - xii, 322 p. :  ill. ;  22 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8