TY  - BOOK
AU  -  Watson,Tom
AU  -  Noble,Paul
TI  -  Evaluating public relations : :  a best practice guide to public rel ations planning, research & evaluation / 
SN  -  9780749449797
PY  - 2007///
CY  -  London ; ,  Philadelphia : 
PB  -  Kogan Page, 
KW  -  Public relations
KW  -  Evaluation
KW  -  Evaluation.
KW  -  Case studies
N1  -  Includes bibliographical references (p. [244]-250) and index
ER  -