Watson, Tom,    1950- <br/><br/>
Evaluating public relations :    a best practice guide to public rel ations planning, research & evaluation /  
Tom Watson & Paul Noble. 
 - 2nd ed. 
 - London ;    Philadelphia :    Kogan Page,    2007. 
 - iv, 252 p. :    ill. ;    24 cm. 
 - PR in practice series. .
<br/><br/>Includes bibliographical references (p. [244]-250) and index. 
<br/><br/><label>ISBN: </label>9780749449797 0749449799 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Public relations -- Evaluation.<br/> Public relations -- Evaluation. -- Case studies.
<br/><br/><label>National Library of Medicine Call No.: </label>HD59   /  W338e 2007