Ekol, Geoffrey Sammy <br/><br/>
The impact of advertising on book sales in Kampala :    a case study of Mukono, Uganda and Makerere University bookshops /  
Geoffrey Samm y Ekol. 
 - Kampala,    1998. 
 - xiii, 78 p. :    ill.;    30 cm. 
<br/><br/>Dissertation (BLIS) - Makerere University, 1998 
<br/><br/>Includes bibliographical references (p.67-68) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising -- Books -- Uganda.<br/> Booksellers and Bookselling -- Uganda.
<br/><br/><label>Dewey Class. No.: </label>381.45002