Palmer, Roger <br/><br/>
Managing marketing /  
Roger Palmer, Juanita Cockton, Graham Cooper 
 - Amsterdam :    Elservier,    2007 
 - xi, 380 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.8