Lavine, John M. <br/><br/>
Managing media organizations :  effective leadership of the media / 
John M. Lavine, Daniel B. Wackman. 
 - New York :  Longman,  c1988. 
 - x, 454 p. :  ill. ;  24 cm. 
 - Longman series in public communication .
<br/><br/>Includes bibliographical references (p. 393-436) and index. 
<br/><br/><label>ISBN: </label>0582286344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>Dewey Class. No.: </label>659