Pringle, Peter K. <br/><br/>
Electronic media management /  
Peter K. Pringle, Michael F. Starr, William E. McCavitt. 
 - 3rd ed. 
 - Boston :    Focal Press,    c1995. 
 - xii, 425 p. :    ill. ;    26 cm. 
<br/><br/>Includes bibliographical references (p. [401]-409) and index. 
<br/><br/><label>ISBN: </label>0240801997 (acidfree) 
<br/><br/><label>LCCN: </label>94-034267 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Television stations -- Management.<br/> Radio stations -- Management.<br/> Broadcasting -- Management.
<br/><br/><label>Dewey Class. No.: </label>384.54/068