TY  - BOOK
AU  - Engel, James F.
AU  - Warshaw, Martin R.
AU  - Kinnear, Thomas C.,
TI  - Promotional strategy: managing the marketing communications proc ess 
SN  - 0256122407
U1  - 658.82 ENG 
PY  - 1994///
CY  - Boston
PB  - Irwin McGraw Hill
KW  - Marketing
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -