TY  - BOOK
AU  - Mugizi, Tom Patrick.
TI  - Effect of sales promotion on brand switching and customer loyalty: the case of crown beverages Ltd 
U1  - 380.1 
PY  - 2001///
CY  - Kampala
KW  - Sales promotion
KW  - Marketing
KW  - Uganda
KW  - Crown Beverages
N1  - UnpubliTheses (MBA.) - Makerere University, 2001; Includes bibliographical references (p.67-71)
ER  -