Mugizi, Tom Patrick. <br/><br/>
Effect of sales promotion on brand switching and customer loyalty :  the case of crown beverages Ltd / 
Mugizi Tom Patrick. 
 - Kampala,  2001. 
 - viii, 71p. :  ill. ;  30 cm. 
<br/><br/>UnpubliTheses (MBA.) - Makerere University, 2001. 
<br/><br/>Includes bibliographical references (p.67-71). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing--Uganda.<br/>Crown Beverages--Marketing--Uganda.
<br/><br/><label>Dewey Class. No.: </label>380.1