TY  - BOOK
AU  - McKee,Niell
TI  - Social moblization and social marketing in developing communities : : lessons for communicators / 
SN  - 9839054015
U1  - 362.1042 
PY  - 1992///
CY  - Malaysia : 
PB  - Southbound, 
KW  - Social marketing
KW  - Marketing
KW  - Developing countries
KW  - Public health
KW  - Social aspects
KW  - Social change
KW  - Health education
KW  -  Social aspects
N1  -  Includes bibliographical references
ER  -