Social moblization and social marketing in developing communities : lessons for communicators /
Niell McKee.
- Malaysia : Southbound, c1992.
- 208 p. : ill. ; 24 cm.
Includes bibliographical references.
9839054015
Social marketing.--Marketing --Developing countries.---- Public health --Social aspects.--Developing countries.---- Social change.----Developing countries.---- Health education ---- Social aspects.--Developing countries.----