McKee, Niell.

Social moblization and social marketing in developing communities : lessons for communicators / Niell McKee. - Malaysia : Southbound, c1992. - 208 p. : ill. ; 24 cm.

Includes bibliographical references.

9839054015


Social marketing.--Marketing --Developing countries.----
Public health --Social aspects.--Developing countries.----
Social change.----Developing countries.----
Health education ---- Social aspects.--Developing countries.----

362.1042