Sharma, D.D. <br/><br/>
Marketing research :  principles, applications and cases / 
D.D. Sharma. 
 - New Delhi :  Sultan Chand & Sons,  2007. 
 - xxi, 552 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>8170146585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.