Keegan, Warren J. <br/><br/>
Marketing / 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1992. 
 - xxiv,904 p.:  ill. (some col.);  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137197179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8