Marketing information products : a case study of the New Vision P rinting and Publishing Corporation - Nfamba, Allan Mukasa (Kampala : Makerere University, 2006)
Dissertation (BLIS) -- Makerere University, 2006.
Includes bibliographical references (p. 58-60.)
Keywords: Libraries -- Public relations -- Uganda; Information services -- Uganda -- Marketing; Information services -- Public relations -- Uganda; Marketing research