TY  - BOOK
AU  - Boyd-Barrett, Oliver
AU  - Newbold, Chris,
TI  - Approaches to media: a reader 
SN  - 0340652292
U1  - 302.23 APP 
PY  - 1995/// repr. 2004
CY  - London
PB  - Arnold
KW  - Mass media
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -