TY  - BOOK
AU  - Chunawalla, S.A.
AU  - Sethia, K.
TI  - Advertising: principles and practice 
U1  - 338.476591 CHU 
PY  - 1986///
CY  - Bombay
PB  - Himalaya
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -