Pringle, Peter K.

Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 3rd ed. - Boston : Focal Press, c1995. - xii, 425 p. : ill. ; 26 cm.

Includes bibliographical references (p. [401]-409) and index.

0240801997 (acidfree)

94-034267


Television stations --Management.------
Radio stations --Management.------
Broadcasting --Management.------

384.54/068