TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing / 
SN  - 0071106014 (McGrawHill Int. ed.)
U1  - 658.8   21
PY  - 2007///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
N1  -  Includes bibliographical references and indexes
ER  -