Etzel, Michael J. <br/><br/>
Marketing /    
Michael J. Etzel, Bruce J. Walker, William J. Stanton . 
 - 14th ed. 
 - New York :   McGraw-Hill,   c2007. 
 - xxii 706 p. :    col. ill. ;    27 cm + CD ROM. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071106014 (McGrawHill Int. ed.) 0073224332 (CD ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--------
<br/><br/><label>Dewey Class. No.: </label>658.8