Perspectives in consumer behavior / 
Harold H. Kassarjian, Thomas S. Robertson. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1991. 
 - viii, 616 p. :  ill. ;  24 cm. 
<br/><br/> Previously published: Glenview, Ill. : Scott, Foresman, c1989. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136587097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAS