Wells, William,  1926- <br/><br/>
Advertising :  principles and practice / 
William Wells, John Bu rnett, Sandra Moriarty. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - xxv, 815 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137228694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1