TY  - BOOK
AU  - Hutt, Michael D.
AU  - Speh, Thomas W.
TI  - Business marketing management: a strategic view of industrial an d organizational markets 
SN  - 0030541670
U1  - 658.804 20
PY  - 1992///
CY  - Fort Worth
PB  - Dryden Press
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -